A good funnel builder will deep dive into your funnel offer from top to bottom. They will assess your existing funnel performance and figure out what needs to be optimized, updated, or deleted from the funnel. (They will also coordinate with other experts like funnel designers, strategists, and marketers.)
We do all of that, but the Funnel God is a "multi-skilled marketing nerd" who extracts the winning formula from the top 1% of industry experts like funnel strategists, funnel experts, funnel designers, funnel builders, copywriters, advertisers, and marketers. (They constantly conduct deep research on your industries, markets, audiences, funnels, and offers for rapid growth.)